Self-described as “unapologetically New York”, Awake NY founder and former brand director at Supreme, Angelo Baque, values his city as a cultural juncture. Launched in 2012, Awake NY captures the unique cultural spirit and sensibility of New York City.
Originally formed in 1989 as a distribution company for the iconic American workwear brand in Europe, since 1996 Carhartt WIP has been producing an adapted and modified version of Carhartt’s core product for a different audience of consumers who value refined design and quality while still remaining true to Carhartt’s brand origins.
- 60% recycled polyester, 40% acrylic
- 9 gauge knit beanie
- Embroidered artwork at front
- Co-branded woven patch at cuff